SEO and Digital Marketing Tips for Health, Rehab or Fitness Websites
Why Health, Rehab, and Fitness Websites Are Judged Against a Harsher Set of Search Rules Than Everybody Else Most SEO advice on the internet was written for people selling sneakers or SaaS subscriptions. It does not survive contact with a detox center, a therapy practice, or a personal training studio. The reason is simple: Google classifies these topics as Your Money or Your Life content, and it holds them to a page quality bar that ordinary commercial sites never have to clear. Google's own Search Quality Rater Guidelines spell this out plainly. Human raters are told to apply very high page quality standards to YMYL topics, because low quality pages in these categories could negatively affect a person's health, financial stability, safety, or the well-being of society. If you publish about addiction recovery, mental health, eating disorders, nutrition, or physical training, you are inside that fence whether you asked to be or not. What follows is a working guide to ...